THE THREE PILLARS
THREE WAYS IN.
Hear the stories directly from those who served. Get hands-on with the gear and technology. Step into immersive experiences that bring military missions, history, and culture to life.
PANELS
BRIEFED BY THE PEOPLE WHO WERE THERE.
Hear from service members, veterans, Hollywood filmmakers, athletes, entrepreneurs, and technologists as they share firsthand accounts of extraordinary missions, explore the future of military technology, and reveal how military experience shapes film, sports, business, and culture.
MARKETPLACE
THE REAL GEAR
LANDS HERE
FIRST.
Explore leading brands and veteran-owned businesses showcasing tactical gear, outdoor equipment, everyday carry essentials, and emerging defense technology. Meet the people behind the products, see live demonstrations, and discover the innovations shaping life in the field and beyond.
IMMERSIVE EXPERIENCES
FEEL THE PRESSURE. MAKE THE CALL.
Step inside immersive experiences inspired by real military missions, history, and technology. Take on simulated challenges and make decisions under pressure. Discover how preparation, communication, and split-second decisions make the difference between mission success and failure.